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Why Zhihu Inc. Announces Pricing of Initial Public Offering

Zhihu Inc. Announces Pricing of Initial Public Offering

Zhihu Inc. is a popular Chinese question-and-answer platform which recently announced the pricing of its much-anticipated initial public offering (IPO). Founded in 2010, Zhihu Inc. has grown rapidly to become one of the most widely used Q&A services in China and beyond.

This article will provide an overview of Zhihu Inc. and its offerings.

Company Background

Zhihu Inc. is one of the largest and most successful communities for knowledge sharing in China. The company was founded in 2011 by CEO Zhou Yuan and quickly gained prominence for its unique combination of technology-driven content, user experience and community engagement.

Since its inception, Zhihu has grown rapidly with an average annual growth rate of more than 90%. As a result, it has over 300 million registered users and over 400 million monthly active users across its product suite. Through these platforms, users from different backgrounds can browse, learn from each other’s written answers or ask questions directly to Zhihu’s expert volunteer contributors including numerous industry experts.

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Today, Zhihu stands out as a leading provider of quality digital content and an engaged community platform offering a diversified range of products on web, mobile applications (including iOS and Android), social media accounts on WeChat, Weibo etc., intelligent hardware such as the mini program Zhimian (智面). Providing members with exclusive products including:

  • Original knowledge media shows such as documentary “The Questioner” (知乎你问我答) broadcasted on Bilibili since 2016 May;
  • Virtual reality movie “The Answer Upstaged” (提问者) broadcasted on iQiyi since 2018 Dec;
  • Live-streaming contests series “The Askables”;
  • Offline events such as annual gathering conference called “Beijing Smart Knowledge Festival 2016”(北京智慧知识节);
  • Mass training programs for teachers across China including Platform Thinking (Huli Youxiu) etc.,

have established much followership among members in Zhihu and won huge rewards from both APPs downloads acquisition volume statistics and user stickiness generation globally.

Business Model

Zhihu Inc. provides an online content and community platform in China. It facilitates knowledge exchange by connecting people who seek proven knowledge and experts who can share such forms of knowledge. In addition, it offers an answer-based system where users can ask questions, post answers, or otherwise engage in conversations around various topics; and a library, which stores information from various sources, including answers from the Q&A channel on its platform.

The company also provides other features, such as:

  • the ability to create columns focused on certain topics;
  • engage with content posted by companies through its corporate accounts service;
  • organizes paid live broadcasts relating to certain topics hosted by experts; and
  • publishes books related to its content covered on the platform.

In addition, it connects experts with industry professionals through its Career Club service. Furthermore, it offers Zhihu Plus which enables users to subscribe to additional content provided by individual experts or selected partners each month.

Further, it provides advertising services, including:

  • common display ads;
  • video ads that appear before, during or after the start of certain videos;
  • enabling Zhihu Livestream host search featured enabled sponsorships services; and
  • enabling searches for sponsored contents under certain keywords.

Additionally, Zhihu Inc. offers enterprise solutions that provide professionals with access to a collection of business intelligence data that enables them to better understand market research reports and make predictive analyses about market trends and developments in various industries across verticals.

Reasons for Going Public

Zhihu Inc. has announced the pricing of its initial public offering, signalling a new milestone in the company’s growth story. Going public will allow Zhihu to raise capital to fund its growth initiatives and expansion plans and offer liquidity to its existing investors. It also allows the company to access the capital markets for financing purposes and to increase its visibility.

In this article, we will take a look at the reasons why Zhihu Inc. has decided to go public:

Access to Capital

One of the primary benefits of going public is that it is easier to raise a large amount of capital in one go. Companies can use the funds from an initial public offering (IPO) to finance new investments, pay down debt, or boost research and development.


Going public also makes it easier for companies to tap into other sources of capital later on through additional shares and debt sales. As a publicly traded company, Zhihu Inc. now has access to these new and larger sources of financing – something which would not be available as a private entity.

Increased Visibility

Going public can significantly increase the visibility of a company. When a company goes public, it engages in an IPO process designed to attract attention and generate interest in its securities. Going public is typically associated with increased trading volume of the company’s stock as more brokers and individual investors can now purchase shares. This heightened visibility can help bring lots of potential buyers, which could and expense.increase stock price and liquidity.

By making your business visible to potential investors, your company may stand a greater chance of attracting new capital that could be used for growth or launching new products or services. Increased visibility also brings other advantages such as greater awareness among potential customers, increased recognition from media outlets, increased analyst coverage and improved pricing power.

As part of its IPO process, a company will typically engage in a road show where it can market itself directly to targeted groups like mutual fund managers and hedge fund representatives who may be interested in investing in the security if they are adequately impressed with the presentation.

Ability to Attract Talent

Listing on a public stock exchange is an important milestone for a growing company. It helps build the brand image and creates more opportunities to gain financial resources, allowing companies to expand even faster. Going public can also help enhance the company’s ability to attract talent, giving potential employees additional incentive to join the ranks. This is especially true for those who are already familiar with stock options or favours holders who hold stocks in larger companies with widely traded equities.

When Zhihu Inc., an education technology startup, announced that it would list its shares on NASDAQ and price its IPO, being able to recruit top talent was one of the key reasons it gave for making this decision. The company believes listing on a major exchange will attract more talent by providing them with opportunities to purchase and own stock options. In addition, employees could benefit from increased incentives due to higher share prices and use these shares as collateral for personal credit or loan purchases.

With its expanding user base, Zhihu Inc. needs to remain agile enough to develop innovative products and services rapidly to stay competitive within its industry segments. Furthermore, the ability to draw talented employees with attractive financial benefits is essential for moving forward towards success in any market today. Thus, going public serves as another important step towards achieving this goal by building confidence among current and potential investors while gaining access to talents globally.

Initial Public Offering Process

An Initial Public Offering (IPO) is a process by which a private company can go public, raising funds by issuing shares of its stock to the public. It’s a complex process that involves several steps, and understanding the basics is crucial for potential investors.

This article will discuss the process of Zhihu Inc.’s Initial Public Offering, and the pricing announced in connection with it.

Set Pricing

Most corporate clients will set the initial public offering (IPO) pricing in consultation with their investment bankers. This process is typically conducted in several steps, starting with a range-setting exercise. First, investment banks will work closely with the client to develop the offering price range that best reflects the current demand for the stock and the market conditions. Then, banks will conduct an investor survey and present a range to the company for consideration.

Once an initial offering price range is agreed upon, investment banks proceed to book building – a process by which orders are taken from registered investors as part of pricing and underwriting agreement specification. The client uses data collected through book building to determine what price they should set their share at.

Investment banks also help develop marketing materials such as prospectuses, analyst reports and press releases, which are necessary before listing on major securities exchanges or conducting other public offerings worldwide.

File Registration Statement

Before a company can offer its securities to the public, it must file a registration statement with the Securities and Exchange Commission (SEC). The registration statement is an extensive document that contains detailed financial, legal and other information about the company. This process aims to protect investors by informing them of all material facts that could affect their decision to invest in the company’s stock.

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The filing of a registration statement triggers an automatic suspension period called a “quiet period” while the SEC reviews and approves or disapproves the filing. During this time, no public offering can occur until the SEC has reviewed and declared the registration statement effective. However, after review and approval by the SEC, potential investors may begin to examine the company’s operations, management and financial history in more detail before deciding whether or not to purchase shares.

Start Roadshow

The Initial Public Offering (IPO) process is the procedure of selling shares of a company to the public on a stock exchange. The process is typically lengthy and could take anywhere from 6-12 months or even longer depending on the deal’s size, complexity and timing. In addition, companies must go through certain steps before their shares can be listed and traded.

One of these important steps is a roadshow, which involves a sales team visiting potential investors in customer cities across major equity markets. During this stage, underwriters meet with institutional investors and provide an overview of the company’s business model and financial and management information. This helps both parties understand each other for a possible investment decision. It also provides the issuer with direct feedback about investor demand for its offering before pricing, creating opportunities for companies to better calibrate its IPO price expectations ahead of final pricing decisions.

Roadshows could last between 3 days to 3 weeks depending on investor diversification outcomes desired by issuers. Smaller companies can cover investors in fewer cities over shorter periods while large corporations need more geographic coverage over longer periods. Generally speaking however, roadshows are relatively short due to time pressures from setting timeline goals, banks’ physical resources restraints such as capacity constraints on travel schedules etc., but ultimately serve their main purpose for gauging investor sentiment before pricing.

Benefits of Going Public

Zhihu Inc., the Chinese tech company, has announced its Initial Public Offering (IPO) pricing. Going public is a big decision for any company, as numerous benefits and potential risks exist. This article will discuss some benefits a company can expect from going public.

Improved Corporate Governance

Going public can be a major benefit to the company, owners, and other users of the capital markets. For the company, some substantial benefits include improved corporate governance and increased liquidity, access and flexibility to financial markets and funding opportunities.

Improved corporate governance typically translates into increased market confidence in the issuing company due to transparency regulations such as Sarbanes-Oxley (SOX). Publicly traded companies must adhere to regular reporting obligations. Among these include filing periodic reports with regulators that provide investors with a clear understanding of their finances, operations, risks and outlooks. Additionally, laws such as SOX establish assurances in internal controls to avoid potential financial misstatements. There is also greater shareholder involvement in management decisions when voting on key actions taken by directors and officers.

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By going public, Zhihu Inc. could access large sums from individual investors, investment banks and venture capitalists who would not have had access due to size or risk considerations if it remained private. As a public company, Zhihu Inc. could also raise additional capital through new equity issues and debt instruments at any time which allowed for greater liquidity than before; it could use investments made by others as fund sources for strategic opportunities such as mergers & acquisitions or new projects instead of taking out bank loans or relying solely on profits alone like it had been doing previously while remaining private. In addition, by being publicly traded on a major exchange like NYSE or Nasdaq provides wider exposure, allowing potential customers access to their products/services who otherwise may not have noticed them before they went public.

Improved Liquidity

Going public through an Initial Public Offering (IPO) can provide several potential benefits for the issuing company and its shareholders.One key benefit of going public is improved liquidity for shares; this means that shareholders can more easily buy or sell their shares in a given company, as the company’s stock is now available on the open market. In comparison, private firms may find it harder to offer their shares promptly and efficiently.

Improved liquidity also means that it is easier for existing shareholders to increase or reduce their stake in the enterprise; as a result, this makes it more likely for investors to view your enterprise more favourably due to its improved liquidity outlook. This prospect will make potential investors more confident with investing into Zhihu Inc. Additionally, because of traditionally greater access to additional capital, companies who went public were shown to have greater survival rates and experienced higher employment growth over those companies who chose not to go public (Varnakov et al., 2020).

Furthermore, higher liquidity may lead to lower cost-of-capital, due to wider investor appeal conceptually reducing risk-premiums associated with investing (ReemTaha et al., 2019). Like this, Zhihu Inc. would be able to attract additional capital at lower costs than they could prior without improving their returns profile. This could potentially help Zhihu Inc improve operations and pursue further expansion plans leveraging higher liquidity achieved from going public.

Ability to Raise Capital

Going public typically results in an inflow of capital for the company that is offered as shares to public investors. This means that, by increasing the number of shares owned by investors through an IPO, the company can use this extra capital to finance new projects, expand its operations and improve upon existing ones.

The cost savings associated with raising capital via a public offering versus other methods can be significant, especially when considering the ability to receive long-term funds without a repayment schedule or interest charges. Furthermore, going public also helps increase brand visibility among potential customers and partners, which can lead to further growth opportunities.

Risks of Going Public

Zhihu Inc. recently announced pricing their initial public offering (IPO) to the public. Going public can be risky, as a company must be able to sustain their long-term growth. Investors will be looking at the company’s financials, the quality of their products, and the demand for them.

This article will look into the risks that companies take when they go public:

Loss of Control

When a company goes public, they are trading a certain degree of control in exchange for potentially getting cash and greater access to capital. When the company goes public, shareholders must be considered in all decisions. This can confuse determining who makes decisions and their motivations—the board of directors or the shareholders?

Additionally, with the introduction of Sarbanes-Oxley (SOX) Act, public companies have many more regulations to contend with than private ones. SOX requires extensive paperwork and sets stringent safety standards for corporate operations. This additional paperwork can be an even bigger drain on time and resources if a company is not ready.

Sometimes founders become concerned about losing control once their company goes public. Still, there are ways to make it easier such as consulting an experienced lawyer or financial advisor who understands both sides. If well-structured, founders may be able to protect their interests upon launching an IPO while still providing access to shareholders. Of course, to protect both parties’ interests, the terms must be carefully negotiated before launch of the IPO to ensure that everyone understands the roles they’re each playing.

Increased Regulatory Oversight

Going public can bring increased regulatory oversight from the Securities and Exchange Commission (SEC) and other government agencies. Companies that go public must adhere to SEC requirements, such as providing ongoing financial disclosure and adhering to insider trading laws. After going public, the CEO or CFO of the company may be required to sign a “34 Act report” with the SEC certifying that all disclosed financial information is accurate and complete. Additionally, individual board members may be assigned special responsibilities for various areas related to regulatory compliance and reporting.

Additionally, going public often exposes a company to greater scrutiny by other governmental entities in its jurisdiction. For instance, publicly traded companies are subject to greater scrutiny than privately held ones. Governments may also request additional information or impose new regulations upon companies that become publicly traded. To remain compliant with government regulations, companies may have to invest significantly in hiring additional staff or attorneys familiar with the relevant rules and regulations governing their industry or specific business operations.

Increased Disclosure Requirements

One key risk of going public is the requirement for significantly increased disclosure of financial and other information about the company relative to that which investors must rely on when investing in privately held companies. Publicly traded companies must regularly file financial statements and insider trading reports with the SEC. These publicly available reports allow shareholders and potential investors to evaluate a company’s financial performance, strategic plans, and management team.

In addition, public companies may be subject to SEC investigations into their activities or those of its officers or directors.

Public companies also must take additional steps to ensure compliance with federal securities laws such as Sections 16(a) (disclosure of beneficial ownership) and 16(b) (short swing profits tax liability). In addition, companies must also comply with Sarbanes-Oxley Act requirements regarding corporate governance and internal controls. Compliance with these regulations requires significant management time and experience.

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