CNN+ announced their website will be shutting down just months after launching in October 2018. The company also revealed that they are filing for bankruptcy which leaves many wondering how the company was able to raise $10 million from investors, and what exactly is going on with this project.
CNN+ being shut down just weeks after launching. The app is only available on a few select devices, and its not even possible to sign up for the service anymore.
CNN photo
CNN+ will be shut off on April 30 by Warner Bros. Discovery, according to Variety. Anyone who has been monitoring the service’s performance will be unsurprised by the move, since the platform was unable to attract more than 10,000 users on a daily basis after its launch late last month. CNN+ debuted on March 29 for $5.99 per month or $59.99 per year, offering live, on-demand, and interactive content that no one seemed to like.
In a statement, Chris Licht, CNN’s new CEO, stated, “This decision is in keeping with WBD’s larger direct-to-consumer approach.” “Consumers desire simplicity and an all-in solution in a complicated streaming industry, which gives a better experience and greater value than stand-alone options.”
CNN+ Will Close One Month After Its Launch (EXCLUSIVE) (Variety)
The decision puts an abrupt end to an ambitious and aggressive venture that people familiar with the matter say rankled David Zaslav, the new CEO of Warner Bros. Discovery, from the start. Zaslav was annoyed by the decision of Jason Kilar, the former CEO of WarnerMedia when it was owned by AT&T, to launch CNN+ just weeks before Discovery was set to take over operations. But he was unable to communicate with WarnerMedia management, owing to legal boundaries surrounding the merger process.
CNN poured millions of dollars into the project, hiring news executives and producers from ABC News and NBC News, as well as notables such as culinary writer Alison Roman and management professor Scott Galloway. Current workers Anderson Cooper and Don Lemon were assigned to host a parenting program and a conversation show with a live audience, respectively. Jemele Hill and Cari Champion’s program has yet to premiere. According to a source familiar with the matter, CNN had also struck certain arrangements with talent for CNN+ that it had to reveal.
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CNN+ is a new streaming service that was launched just weeks ago. However, the company has announced that it will be shutting down in less than two months. Reference: who will be on cnn plus.
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